Speaking & Consulting Engagements

James Michelson is an engaging speaker with a highly personal and energetic style that engages attendees and invites them into the session. Audiences are active participants and become truly engaged to the content presented. James adjusts each keynote, presentation, or session to the needs of the audience and makes changes on the fly based on both his perception of the audience and their feedback. The level of detail can be tailored to the needs of the event from strategic overviews to practical, hands on applications.  James is able to provide executive level stratgey and operational support for organizations of any size looking for marketing and sales devlopment.

Popular Topics Include

  • Linking Social and Cross Media Marketing
  • 2011 Cross Media Marketing Outlook
  • Tactics to Make Marketers Excel in the C-Suite
  • A Practical Guide to Generating Leads from Social Media
  • Increasing Revenue - Keep More of your Customer's Marketing Budget
  • Using & Reusing Intelligent Content for 1:1 Cross Media Marketing
  • Surviving as the CMO
  • Surviving as a Sales Executive
  • Creating Programs That Generate and Measure ROI from Specific Marketing Channels
  • Adding New Media Channels to the Marketing Mix

Recent Audiences

  • Marketing Service Providers & Agencies
  • Commercial Printers and Mailers
  • Not for Profits & Associations
  • Membership Organizations
  • Direct Marketers
  • Trade Show Vendors, Exhibitors and Producers
  • Industry Peer Groups

Recent Consulting Projects

  • Research and statistical fianancial analysis of the effect of the loss of Title I and Title III funding for local educational entities due to drop out rates. Performed for Pearson Educational. 2013
  • Business and stratgeic market planning for a small chain of restaurants launching a franchise operation. Confidential. 2012

 

  • Successful business leader and team builder for both B2B & B2C
  • Marketing, selling, branding, evangelizing
  • Creative director for print, web, email, social & broadcast media
  • Executive level consensus builder in complex organizations
  • Effective brand evangelist & industry thought leader
  • Strategic global thinker focused on measureable ROI
  • Ernst & Young - Entrepreneur of the Year Nominee, 2011
  • Author Cross Media Marketing 101 from Schooner Press

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